The Freewebstore API is a RESTful web service using JSON over HTTP. The API supports GET, POST, PUT, and DELETE methods. Technical knowledge in this area is essential.
The first step to using the API is getting authorization from Freewebstore. Simply login to your Control Panel and navigate to Settings > Store API and select the "Generate API Key" button. You will then be supplied with an API Key.
All API requests should be made via HTTPS using the Freewebstore API URL: https://api.freewebstore.com
Authentication is managed using a Header Token. You will use your API Key to authenticate. For example:
curl "https://api.freewebstore.com/orders" -H "x-api-key:XyxYxyXyxYxyXyxYxyXyxYxyXyxYxyXyx"
The example above is curl syntax — the -H flag is part of the curl command, not part of the header. Whatever tool or language you use, the request must include an HTTP header with:
Header name: x-api-key
Header value: your API Key (just the key itself — no prefix)
If you are using a no-code or automation platform (make.com, Zapier, n8n, Postman, etc.), either add a custom header named x-api-key with your API Key as the value, or use the platform's built-in "API Key" authentication option with the key parameter name set to x-api-key and placement set to "Header".
Every request sent to the Freewebstore API must be in JSON format. This means the Content-Type header must be set to application/json.
The base URL for the Freewebstore API is: https://api.freewebstore.com/
Here are some examples of resource URIs:
https://api.freewebstore.com/category
https://api.freewebstore.com/product
https://api.freewebstore.com/orders/123456
See the Resource and URI Reference for all the possible request URIs and HTTP verbs for API resources.
Ensure all required nodes are present and in the correct order as set out in this section.
The daily request quota is applied per store and is shared across all of your store's API keys — spreading requests over multiple keys does not increase your allowance. Your quota depends on your store's plan:
| Plan | Daily quota (per store) |
|---|---|
| Free / Community | 5,000 / day |
| StartUp | 25,000 / day |
| Pro | 100,000 / day |
| Ridge | 250,000 / day |
The daily quota resets at midnight UTC. When it is exceeded you will receive a 429 Too Many Requests response. Implement exponential backoff and retry logic in your integration to handle this gracefully. If you are performing bulk operations (e.g. syncing a large product catalog), space your requests to stay within the daily quota. See Plans & Feature Access for which features require a paid plan.
A store can hold up to 10 API keys. Multiple keys let you give each integration or agent its own key, so you can revoke one without affecting the others — but remember the daily quota above is shared across all of them. In your Control Panel (Settings > Store API) you can name each key, record its purpose, and see per-key usage and when each key was last used.
If an API request fails, the error information will be returned with the HTTP status code together with an JSON response. For example, if you supply incorrect API Key details, you will get a 403 Forbidden response:
HTTP/1.x 403 Forbidden
Date: Wed, 18 Decr 2019 11:01:36 GMT
{"statusCode":403,"error":"Forbidden","message":"User is not authorized to access this resource"}
Any successful operation will return the 200 OK status code, together with relevant response JSON:
HTTP/1.x 200 OK
{
"products": [
{
"rrp": "2.99",
"option_ids": [
"12345",
"12346"
],
"condition": "0",
"categoryId": "12345",
"disabled": false,
"featured": false,
"offer_price": 1.99,
"tax_rate": 1,
"tags": [],
"is_option_stock": false,
"hidden": false,
"formId": "-1",
"updatedon": "2019-10-16T11:03:20.137Z",
"id": "123456",
"name": "Product Name",
"image": "product_image.png",
"price": 1.99,
"sku": "PRODCODE1",
"created": "2010-03-31T15:18:47.78Z",
"stock": 4,
"rating": "75.0",
"weight": "0.0g",
"shipping": "-1.0",
"hits": 0,
"sold": 15,
"stars": "4.0",
"google_online": false,
"supplierId": "-1",
"brandId": "-1",
"offer": true
}
]
}
Your API key is bound to a store, and that store's subscription plan determines two things: how many requests you can make (see Rate Limiting) and which premium features you can use through the API. The plans, from lowest to highest, are Free / Community, StartUp, Pro and Ridge.
Most of the API — managing your products, categories, orders, customers and pages — is available on every plan. A small number of premium features require a paid plan, mirroring the same gating you see in your Control Panel:
| Feature | Endpoints | Minimum plan |
|---|---|---|
| Discount codes | POST /store/discounts, DELETE /store/discounts/{id} | StartUp |
| Analytics & insights | GET /analytics/summary, GET /analytics/product-summary | StartUp |
If you call a feature your plan does not include, the API returns 403 Forbidden
with a structured upgrade_required body so your integration can detect it and prompt an
upgrade rather than treating it as a generic error:
HTTP/1.x 403 Forbidden
{
"error": "upgrade_required",
"message": "Discount codes require the StartUp plan or higher.",
"capability": "CreateDiscount",
"currentPlan": "Free",
"requiredPlan": "StartUp",
"upgradeUrl": "https://admin.freewebstore.com/billing/upgrade"
}
Branch on error === "upgrade_required" to distinguish a plan-gating refusal from an
authentication (403 Forbidden with a different body) or validation (400)
error. requiredPlan is the minimum plan needed and upgradeUrl links the
store owner straight to the upgrade page.
These patterns keep an integration safe and predictable — especially for automated clients and AI agents that read, modify and write data programmatically. Following them prevents the most common cause of accidental data loss: overwriting fields you did not intend to change.
Every PUT is a partial update. Send only the fields you want to change; any field you omit is left exactly as it was. You never need to read an object and send the whole thing back just to change one value. To change only a product's price:
PUT /product/123456
{ "core": { "price": 24.99 } }This is the safest and most efficient pattern — prefer it over read-modify-write of the entire object.
Product collections — variants, options (add-ons), related products and additional images — behave differently from ordinary fields. They are replace-on-send:
variants never changes the variants. This is the safest choice when you are only editing other fields.key/uvid and options by key. When you echo a collection back, preserve these so existing items are matched and updated in place instead of being removed and recreated.So the recommended way to adjust (say) one variant's stock is: read the product, change that variant's stock in the returned variants array, then send the whole array back with every key/uvid intact (see 12.8). When creating brand-new option choices, avoid a literal + in the choice text (it is read as a space); all other characters (@ & / ' ( )) are preserved.
Do not send overlapping updates for the same product. If two updates to one product collide you receive a 409 Conflict — space requests for the same product at least one second apart. For rate-limit responses (429) use exponential backoff. Writes are not automatically idempotent, so do not blindly retry a request you are unsure completed — read the resource back to confirm before retrying.
| Code | Meaning & what to do |
|---|---|
| 200 | Success. |
| 400 | Bad request — malformed JSON or invalid/unknown fields. The body lists what was wrong; fix and resend. |
| 403 | Forbidden — missing or invalid API key. |
| 404 | The resource does not exist for this store. |
| 409 | Conflict — a concurrent update to the same product is in progress. Pause briefly and retry. |
| 422 | Accepted, but part of the request could not be applied (e.g. a base-stock change on a variant product, or page content rejected by moderation). The body explains what failed; other fields in the same request were applied. |
| 429 | Rate limit exceeded. Back off and retry. |
Use GET /category/ to retrieve a full list of Category IDs.
{
"categories": [
{
"id": "12345",
"name": "Category One",
"parent": "0",
"sequence": "1",
"description": true,
"hidden": false,
"image": "category_one.png",
"seo": {
"custom_url": null,
"title": null,
"keywords": null,
"description": null
}
},
{
"id": "12346",
"name": "Category Two ",
"parent": "0",
"sequence": "2",
"description": true,
"hidden": false,
"image": "category_two.png",
"seo": {
"custom_url": "category-two",
"title": null,
"keywords": null,
"description": null
}
}
]
}
Use GET /category/{id} to retrieve a single category by ID.
{
"id": "12345",
"name": "Category One",
"parent": "0",
"sequence": "1",
"description": true,
"hidden": false,
"image": "category_one.png",
"seo": {
"customUrl": null,
"title": null,
"keywords": null,
"description": null
}
}
Use POST /category/ to create a new category.
Request: {
"name": "New Category",
"parent": "0",
"sequence": 1,
"hidden": false,
"image": "category_image.png",
"googleCategory": "Apparel & Accessories",
"seo": {
"customUrl": "new-category",
"title": "New Category Title",
"keywords": "category, new",
"description": "Category description for SEO"
}
}
200: {
"message": "Category Created",
"categoryId": "12347"
}
400: {
"message": "Bad Request: Category name is required"
}
Required fields: name. All other fields are optional.
Use PUT /category/{id} to update an existing category.
All fields are optional. Send only the data you wish to change.
Request: {
"name": "Updated Category Name",
"hidden": true
}
200: {
"message": "Category Updated",
"categoryId": "12345"
}
404: {
"message": "Category not found"
}
Use DELETE /category/{id} to delete an existing category.
200: {
"message": "Category deleted"
}
404: {
"message": "Category not found"
}
Use GET /product/ to retrieve a full list of products.
{
"products": {
"found": 10,
"nextToken": "20330401", //pass in URL to page through the results
"list": [
{
"id": "8329129",
"productType": "physical",
"sku": "XF2702004",
"name": "Grand Prix .177 used TT Racecar",
"abstract": "Short description here - plaintext only. 100 to 1500 characters",
"created": "2020-02-27T13:37:10.405Z",
"updated": "2023-06-28T13:15:08.999Z",
"condition": "used",
"image": {
"filename": "1582810553015_img_20200227_132824.jpg"
},
"price": 25,
"categoryId": "4666041",
"pricing": {
"baseprice": 25
},
"brand": "Brocock",
"published": true,
"locked": false,
"score": 85,
"sold": 1,
"stock": 0
},
...
]
}
Optional parameters: per_page (int), sort (str - any attribute name), sort_order (str - 'asc'|'desc'), start (int), categoryId (int)
Use GET /product/{id} to get the detail for a specific product
{
"core": {
"id": "45258783",
"productType": "physical",
"sku": "IFJoAKW",
"name": "T-Shirt",
"abstract": "Colourful t-shirts to brighten the day of everyone in your office. Dazzle new customers with your go-to wardrobe item for the summer. Shine on! My money don't jiggle, jiggle. It folds honey!",
"created": "2023-04-05T14:45:18.694Z",
"updated": "2023-06-21T13:35:25.05Z",
"condition": "new",
"image": {
"filename": "red_1680705873605.jpg"
},
"price": 6.99,
"categoryId": "272237",
"pricing": {
"baseprice": 9.99,
"discount": {
"type": "price",
"value": 6.99
}
},
"url": "t-shirtv1",
"seo": {
"title": "T-Shirt",
"desc": "Colourful t-shirts to brighten the day of everyone in your office. Dazzle new customers with your go-to wardrobe item for the summer. Shine on!",
"keywords": [
"T-Shirt",
"T-Shirts"
]
},
"brand": "Bond Street",
"published": true,
"featured": true,
"weight": {
"value": 80.0,
"weightType": "oz"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"stock": 40,
"score": 130.0,
"variant_count": 12,
"sold": 0,
"offer_type": "price",
"minQty": 1,
"maxQty": -1,
"countryOfOrigin": "China",
"randomId": "is_gPPfOD"
},
"variants": [
{
"uvid": "720ZxR",
"key": "Color:Green;#Size:Large;",
"sku": "g33qH3t",
"image": {
"filename": "green_1680705873574.jpg"
},
"weight": {
"value": 0.0,
"weightType": "g"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 8,
"label": "Color:Green;#Size:Large;"
},
{
"uvid": "KX9jTq",
"key": "Color:Green;#Size:Medium;",
"sku": "PybJbzr",
"image": {
"filename": "green_1680705873574.jpg"
},
"weight": {
"value": 0.0,
"weightType": "g"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 7,
"label": "Color:Green;#Size:Medium;"
},
{
"uvid": "ssbwww",
"key": "Color:Green;#Size:Small;",
"sku": "U69Hocp",
"image": {
"filename": "green_1680705873574.jpg"
},
"weight": {
"value": 0.0,
"weightType": "oz"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 6,
"label": "Color:Green;#Size:Small;"
},
{
"uvid": "qgim2U",
"key": "Color:Purple;#Size:Large;",
"sku": "qHR97zG",
"image": {
"filename": "purple_1680705873599.jpg"
},
"weight": {
"value": 0.0,
"weightType": "oz"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 5,
"label": "Color:Purple;#Size:Large;"
},
{
"uvid": "OVjKAc",
"key": "Color:Purple;#Size:Medium;",
"sku": "9mGVTAd",
"image": {
"filename": "purple_1680705873599.jpg"
},
"weight": {
"value": 0.0,
"weightType": "oz"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 4,
"label": "Color:Purple;#Size:Medium;"
},
{
"uvid": "IRfGSJ",
"key": "Color:Purple;#Size:Small;",
"sku": "Pk0xiTd",
"image": {
"filename": "purple_1680705873599.jpg"
},
"weight": {
"value": 0.0,
"weightType": "oz"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 3,
"label": "Color:Purple;#Size:Small;"
},
{
"uvid": "xJdzV7",
"key": "Color:Red;#Size:Large;",
"sku": "v3wW5Cj",
"image": {
"filename": "red_1680705873605.jpg"
},
"weight": {
"value": 0.0,
"weightType": "g"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 2,
"label": "Color:Red;#Size:Large;"
},
{
"uvid": "sUN4Go",
"key": "Color:Red;#Size:Medium;",
"sku": "7HMmN3K",
"weight": {
"value": 0.0,
"weightType": "g"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 1,
"label": "Color:Red;#Size:Medium;"
},
{
"uvid": "enqXYH",
"key": "Color:Red;#Size:Small;",
"sku": "IPHupPD",
"weight": {
"value": 0.0,
"weightType": "oz"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 0,
"label": "Color:Red;#Size:Small;"
},
{
"uvid": "vCzXPf",
"key": "Color:Yellow;#Size:Large;",
"sku": "5wy40oV",
"image": {
"filename": "yellow_1680705873612.jpg"
},
"weight": {
"value": 0.0,
"weightType": "g"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"price": 2.5,
"stock": 5,
"low_stock_level": 0,
"condition": "New",
"sequence": 11,
"label": "Color:Yellow;#Size:Large;"
},
{
"uvid": "CojZbF",
"key": "Color:Yellow;#Size:Medium;",
"sku": "LFNg6ml",
"image": {
"filename": "yellow_1680705873612.jpg"
},
"weight": {
"value": 0.0,
"weightType": "g"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"price": 2.5,
"stock": 5,
"low_stock_level": 0,
"condition": "New",
"sequence": 10,
"label": "Color:Yellow;#Size:Medium;"
},
{
"uvid": "plzzhz",
"key": "Color:Yellow;#Size:Small;",
"sku": "nS54tJM",
"image": {
"filename": "yellow_1680705873612.jpg"
},
"weight": {
"value": 0.0,
"weightType": "oz"
},
"width": {
"value": 0.0,
"lengthType": "mm"
},
"height": {
"value": 0.0,
"lengthType": "mm"
},
"depth": {
"value": 0.0,
"lengthType": "mm"
},
"price": 2.5,
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 9,
"label": "Color:Yellow;#Size:Small;"
}
],
"extraimages": [
{
"filename": "purple_1680705873599.jpg",
"alt": "null"
},
{
"filename": "green_1680705873574.jpg",
"alt": ""
},
{
"filename": "yellow_1680705873612.jpg",
"alt": ""
}
],
"extracategories": [
{
"categoryId": "853431"
}
],
"google": {
"google_eligible": 1
}
}
Use POST to /product/ to create a new Product
{
"core": {
"productType": "physical",
"sku": "IFJoAKW",
"name": "T-Shirt",
"abstract": "Colourful t-shirts to brighten the day of everyone in your office. Dazzle new customers with your go-to wardrobe item for the summer. Shine on! My money don't jiggle, jiggle. It folds honey!",
"created": "2023-04-05T14:45:18.694Z",
"updated": "2023-06-21T13:35:25.05Z",
"condition": "new",
"image": {
"filename": "red_1680705873605.jpg"
},
"price": 6.99,
"categoryId": "272237",
"pricing": {
"baseprice": 9.99,
"discount": {
"type": "price",
"value": 6.99
}
},
"url": "t-shirtv1",
"seo": {
"title": "T-Shirt",
"desc": "Colourful t-shirts to brighten the day of everyone in your office. Dazzle new customers with your go-to wardrobe item for the summer. Shine on!",
"keywords": [
"T-Shirt",
"T-Shirts"
]
},
"brand": "Bond Street",
"published": true,
"featured": true,
"stock": 40,
"score": 130.0,
"variant_count": 12,
"sold": 0,
"offer_type": "price",
"minQty": 1,
"maxQty": -1,
"countryOfOrigin": "China",
"randomId": "is_gPPfOD"
},
"variants": [
{
"key": "Color:Green;#Size:Large;",
"sku": "g33qH3t",
"image": {
"filename": "green_1680705873574.jpg"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 8,
"label": "Color:Green;#Size:Large;"
},
{
"key": "Color:Green;#Size:Medium;",
"sku": "PybJbzr",
"image": {
"filename": "green_1680705873574.jpg"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 7,
"label": "Color:Green;#Size:Medium;"
},
{
"key": "Color:Green;#Size:Small;",
"sku": "U69Hocp",
"image": {
"filename": "green_1680705873574.jpg"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 6,
"label": "Color:Green;#Size:Small;"
},
{
"key": "Color:Purple;#Size:Large;",
"sku": "qHR97zG",
"image": {
"filename": "purple_1680705873599.jpg"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 5,
"label": "Color:Purple;#Size:Large;"
},
{
"key": "Color:Purple;#Size:Medium;",
"sku": "9mGVTAd",
"image": {
"filename": "purple_1680705873599.jpg"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 4,
"label": "Color:Purple;#Size:Medium;"
},
{
"key": "Color:Purple;#Size:Small;",
"sku": "Pk0xiTd",
"image": {
"filename": "purple_1680705873599.jpg"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 3,
"label": "Color:Purple;#Size:Small;"
},
{
"key": "Color:Red;#Size:Large;",
"sku": "v3wW5Cj",
"image": {
"filename": "red_1680705873605.jpg"
},
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 2,
"label": "Color:Red;#Size:Large;"
},
{
"key": "Color:Red;#Size:Medium;",
"sku": "7HMmN3K",
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 1,
"label": "Color:Red;#Size:Medium;"
},
{
"key": "Color:Red;#Size:Small;",
"sku": "IPHupPD",
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 0,
"label": "Color:Red;#Size:Small;"
},
{
"key": "Color:Yellow;#Size:Large;",
"sku": "5wy40oV",
"image": {
"filename": "yellow_1680705873612.jpg"
},
"price": 2.5,
"stock": 5,
"low_stock_level": 0,
"condition": "New",
"sequence": 11,
"label": "Color:Yellow;#Size:Large;"
},
{
"key": "Color:Yellow;#Size:Medium;",
"sku": "LFNg6ml",
"image": {
"filename": "yellow_1680705873612.jpg"
},
"price": 2.5,
"stock": 5,
"low_stock_level": 0,
"condition": "New",
"sequence": 10,
"label": "Color:Yellow;#Size:Medium;"
},
{
"key": "Color:Yellow;#Size:Small;",
"sku": "nS54tJM",
"image": {
"filename": "yellow_1680705873612.jpg"
},
"price": 2.5,
"stock": 3,
"low_stock_level": 0,
"condition": "New",
"sequence": 9,
"label": "Color:Yellow;#Size:Small;"
}
],
"extraimages": [
{
"filename": "purple_1680705873599.jpg",
"alt": "null"
},
{
"filename": "green_1680705873574.jpg",
"alt": ""
},
{
"filename": "yellow_1680705873612.jpg",
"alt": ""
}
],
"extracategories": [
{
"categoryId": "853431"
}
]
}
200: {
"message":"Product Created",
"productId":11111111
}
400: {
"errors":[{
"message":"The property [price] does not exist"
},
...
],
"type":"ProductValidationException",
"count":2
}
403: {
"Forbidden - "
}
Use PUT to /product/{id} to update an existing Product
All Fields Are Optional. Send just the data you wish to change
Collections (variants, options/add-ons, related products, additional images) are replace-on-send. If you include a collection in an update you must pass ALL of its items — any item you leave out is removed. To change part of a product without affecting a collection, simply omit that collection from the request and it is left untouched.
Preserve identity fields when echoing a collection back. Variants are matched by key (and uvid) and options by key — these are how the API recognises an existing item. Keep them intact so items are updated in place rather than deleted and recreated. See Best Practices for the recommended read-modify-write pattern.
Stock Updates: For simple products without variants, you can update stock via {"core":{"stock":100}}. For products with variants, you cannot update the base product stock - you must update each variant's stock individually by including all variants in the update with their stock values.
If a stock change is requested but fails (for example, setting base stock on a product that has variants), the response is 422 with {"stockUpdated": false, "stockError": ...}. Any other fields in the same request are still applied — only the stock change was rejected. A normal update returns 200 with "Product Updated".
Tax rate (core.taxrate): set a fixed rate with {"core":{"taxrate":20}} (20%), make a product tax-free with {"core":{"taxrate":0}} (0%), or send {"core":{"taxrate":-1}} to clear any override and use the store's default tax rate. Omitting taxrate leaves the current setting unchanged.
Request: {
"core" : { "stock" : 125, "sku" : "ABC001" }
}
200: {
"message":"Product Updated",
"productId":11111111
}
400: {
"errors":[{
"message":"The property [price] does not exist"
},
{
"message":"The property [category.primary] does not exist"
}],
"type":"ProductValidationException",
"count":2
}
403: {
"Forbidden - "
}
Use DELETE /product/{id} to delete an existing product.
200: {
"message": "Product deleted"
}
404: {
"message": "Product not found"
}
Use GET /product/search to search products using CloudSearch.
GET /product/search?q=shirt&limit=20&start=0
Query parameters:
200: {
"query": "shirt",
"results": [
{
"id": "12345",
"name": "Blue T-Shirt",
"sku": "TSHIRT-BLU",
"price": 19.99,
"stock": 45
}
]
}
400: {
"message": "Bad Request: Search query 'q' is required"
}
Use GET /product/low-stock to retrieve products sorted by stock level (lowest first).
GET /product/low-stock?limit=20
Query parameters:
200: {
"products": {
"found": 50,
"list": [
{
"id": "12345",
"name": "Popular Item",
"sku": "POP-001",
"stock": 2
},
{
"id": "12346",
"name": "Another Item",
"sku": "ANO-002",
"stock": 5
}
]
}
}
Useful for inventory management and restock alerts.
Use GET /product/{id}/stock to retrieve the stock audit trail for a product.
200: {
"productId": "12345",
"stockHistory": [
{
"datetime": "2026-02-01T10:30:00Z",
"change": -1,
"newLevel": 44,
"reason": "Order #1001",
"origin": "SALE"
},
{
"datetime": "2026-01-28T14:00:00Z",
"change": 50,
"newLevel": 45,
"reason": "Restock",
"origin": "API"
}
]
}
404: {
"message": "Product not found"
}
Shows all stock changes including sales, returns, and manual adjustments.
Use POST /product/search for advanced filtered product searches.
POST /product/search
Request Body:
{
"filters": {
"categoryId": "12345",
"minPrice": 10,
"maxPrice": 100
}
}
200: {
"results": [
{
"id": "12345",
"name": "Product Name",
"sku": "SKU-001",
"price": 29.99
}
]
}
Allows complex filtering beyond simple text search.
Use GET /product/featured to retrieve products marked as featured.
GET /product/featured?limit=10
200: {
"products": {
"found": 5,
"list": [
{
"id": "12345",
"name": "Featured Product",
"sku": "FEAT-001",
"price": 49.99,
"featured": true
}
]
}
}
Optional parameters: limit (default 50), start (pagination token).
Use GET /product/offers to retrieve products with active sale prices.
GET /product/offers?limit=20
200: {
"products": {
"found": 12,
"list": [
{
"id": "12345",
"name": "Sale Item",
"sku": "SALE-001",
"price": 29.99,
"salePrice": 19.99
}
]
}
}
Returns products that have sale/offer pricing set. Useful for promotions.
Use GET /product/new to retrieve recently added products.
GET /product/new?limit=10
200: {
"products": {
"found": 8,
"list": [
{
"id": "12345",
"name": "New Arrival",
"sku": "NEW-001",
"price": 39.99,
"created": "2026-02-01T10:00:00Z"
}
]
}
}
Products sorted by creation date (newest first).
Use GET /product/{id}/stock/all to retrieve complete stock history including all variants.
GET /product/12345/stock/all
200: {
"productId": "12345",
"stockHistory": [
{
"variantId": "var-001",
"variantName": "Size: Large",
"datetime": "2026-02-01T10:30:00Z",
"change": -1,
"newLevel": 22,
"reason": "Order #1001",
"origin": "SALE"
},
{
"variantId": null,
"datetime": "2026-01-28T14:00:00Z",
"change": 50,
"newLevel": 45,
"reason": "Restock",
"origin": "API"
}
]
}
404: {
"message": "Product not found"
}
Unlike /stock, this includes variant-level stock changes.
Use POST /product/{id}/copy to create a duplicate of an existing product.
POST /product/12345/copy
Optional Request Body:
{
"name": "New Product Name (Copy)"
}
200: {
"message": "Product copied",
"sourceProductId": "12345",
"newProductId": "67890"
}
404: {
"message": "Product not found"
}
Creates a new product with the same attributes as the source. Useful for creating product variations.
Use GET /orders/ to retrieve a full list of Orders.
"orders": [
{
"id": "12345",
"created": "2013-08-15T13:40:06.997Z",
"orderno": "1001",
"status": 1,
"method": "PayPal",
"deliveryname": "",
"tags": [
""
],
"net": "2.8405",
"discount": "0.0",
"tax": "0.0",
"postage": "1.0",
"postagetax": "0.0",
"total": "3.84",
"trackingcodes": [
""
],
"deleted": false,
"customerId": "12345",
"isnew": false,
"isstarred": null,
"isuploadedtokashflow": false,
"isdispatched": false,
"updatedon": null,
"flux": null
}
]
Optional parameters: limit (int), status (str -
"all"|"open"|"closed"|"problem"|"openproblem"|"new"|"starred"|"cart"|"canceled"|"cancelled"),
sort (str - "created"|"createddesc"|"orderno"|"ordernodesc"), tags (str - comma separated list),
startdate (str - Zulu format timestamp),
enddate (str - Zulu format timestamp), offset (int), fields (str - comma separated list of optional
fields - valid values: "customer","tags")
eg. /orders/?offset=0&limit=10&status=new
Use GET /orders/{orderID} to obtain the details for a specific order.
{
"storeid": "12345",
"id": "12345",
"customerId": "12345",
"email": "user@domain.com",
"orderNo": 1001,
"created": "2013-08-15T13:40:06.997+00:00",
"net": 2.8405,
"tax": 0,
"postage": 1,
"postage_tax": 0,
"discount": 0,
"tax_rate": 0,
"paybyotherid": -1,
"paymentmethod": "PayPal",
"instructions": "Please leave the parcel by the front door",
"reference": "abcdefg123",
"ip": "1.2.3.4",
"order_status": 1,
"order_details": [
{
"productId": "12345",
"productName": "Product One",
"sku": "PROD1",
"description": "Product One Description",
"net": 2.8405,
"tax": 0,
"quantity": 1,
"options": [
{
"choiceId": "12345",
"net": 0,
"tax": 0
}
]
}
],
"postage_audit": {
"ruleId": -1,
"method": 0,
"totalWeight": 0,
"net": 0,
"tax": 0
}
}
Note: fields with no value are omitted from the response entirely, so the exact
shape varies per order. In particular:
instructions — the note your customer typed at checkout (e.g. delivery
instructions). Only present when the customer left one. On some older orders this value is stored
URL-encoded, so we recommend running it through a URL-decode before use.
notes — the array of order notes added by you (or your integrations) via the
control panel or POST /orders/{orderID}/notes.
billing_address / delivery_address — the customer's
addresses for this order, present when captured at checkout.
Notes you keep against a customer's record (the "Customer Notes" panel in the control panel) are
returned separately as the notes field on
GET /customers/{customerID}.
These fields are only returned by this single-order endpoint — the GET /orders
list endpoint returns a summary per order and does not include them.
Use PUT /orders/{orderID}/status to update the status of an order.
Request: {
"status": 2
}
200: {
"message": "Order status updated",
"orderId": "12345"
}
400: {
"message": "Bad Request: '10' is not a settable order status. Allowed values: 1 (Open), 2 (Closed), 3 (Problem), 4 (Pending). Refunds and cancellations cannot be set via this endpoint."
}
404: {
"message": "Order not found"
}
Settable Status Codes (the same states the control panel's status buttons set):
Any other value is rejected with a 400. Orders you read back can carry additional status codes set by payment flows — e.g. 0 (pre-checkout), 13 (Refunded), 46 (Canceled), 47 (Awaiting Payment) and various gateway-specific error states, which the control panel displays as Problem. Those states can only be set by the payment and refund flows themselves, never through this endpoint.
Canceled orders (status 46) are terminal: attempting to change their status returns 409 Conflict. Don't retry — the order can only be deleted via the control panel.
Use POST /orders/{orderID}/tracking to add tracking information to an order.
Request: {
"trackingNumber": "1Z999AA10123456784",
"courier": "UPS"
}
200: {
"message": "Tracking information added",
"orderId": "12345"
}
400: {
"message": "Bad Request: Tracking number is required"
}
404: {
"message": "Order not found"
}
Required fields: trackingNumber. The courier field is optional.
Use PUT /orders/{orderID}/dispatched to mark an order as dispatched.
200: {
"message": "Order marked as dispatched",
"orderId": "12345"
}
404: {
"message": "Order not found"
}
No request body required.
Use POST /orders/{orderID}/notes to add a note to an order.
Request: {
"note": "Customer requested gift wrapping"
}
200: {
"message": "Note added to order",
"orderId": "12345"
}
400: {
"message": "Bad Request: Note text is required"
}
404: {
"message": "Order not found"
}
Use GET /orders/counts to retrieve order counts grouped by status.
200: {
"counts": {
"new": 5,
"processing": 12,
"shipped": 8,
"complete": 156,
"cancelled": 3,
"problem": 2,
"total": 186
}
}
No parameters required.
Use PUT /orders/{orderID}/read to mark an order as read (removes the "new" flag).
200: {
"message": "Order marked as read",
"orderId": "12345"
}
404: {
"message": "Order not found"
}
No request body required.
Use GET /orders/abandoned to retrieve abandoned checkout orders with error details.
{
"abandoned": [
{
"id": "12345",
"email": "customer@example.com",
"created": "2025-01-20T14:30:00Z",
"total": 89.99,
"currency": "GBP",
"items": 3,
"error": "Payment declined",
"paymentMethod": "stripe"
}
]
}
Optional parameters:
limit (int) - Maximum number of records to return
offset (int) - Number of records to skip for pagination
startdate (string) - Filter by start date (ISO format)
enddate (string) - Filter by end date (ISO format)
Use PUT /orders/{orderId}/tags/{tagId} to add a user-defined tag to an order. Returns 200 { "message": "Tag added", "orderId", "tagId" }. System-reserved tags are rejected with 403 — the platform sets those itself (shipping-label, accounting, and order-attribute tags such as promotion, taxfree, freeshipping, *-SL, acct_*).
Use DELETE /orders/{orderId}/tags/{tagId} to remove a user-defined tag from an order. Returns 200 { "message": "Tag removed", "orderId", "tagId" }. System-reserved tags are rejected with 403.
Use GET /orders/{orderId}/invoice to retrieve the order's invoice PDF. Query param (optional): type = INVOICE (default) or CREDITNOTE. The PDF is returned base64-encoded inside a JSON envelope so no binary handling is needed:
{ "filename": "order_123.pdf", "contentType": "application/pdf", "sizeBytes": 51234, "base64": "JVBERi0xLjQ..." }Decode the base64 field to obtain the PDF. Documents over ~4.5 MB return 413.
Use GET /customers/ to retrieve a full list of Customers.
{
"customers": [
{
"shopkeeper": 12345,
"id": 1234567,
"email": "user1@domain.com",
"forename": "FirstName",
"surname": "Surname",
"account_type": 0,
"created": "2019-03-26T08:03:18.988Z",
"lastlogin": "0001-01-01T00:00:00+00:00",
"companyname": "COMPANY_NAME",
"deleted": 0,
"total_order_count": 1,
"total_order_value": 15,
"addresses": null,
"orders": null,
"reviews": null,
"messages": null,
"newsletter": null,
"paypalInfo": null,
"mash": null,
"notes": null
},
{
"shopkeeper": 12345,
"id": 1234568,
"email": "#####@#######.###",
"forename": "########",
"surname": "########",
"account_type": 0,
"created": "0001-01-01T00:00:00.000Z",
"lastlogin": "0001-01-01T00:00:00+00:00",
"companyname": "########",
"deleted": 0,
"total_order_count": 0,
"total_order_value": 0,
"addresses": null,
"orders": null,
"reviews": null,
"messages": null,
"newsletter": null,
"paypalInfo": null,
"mash": null,
"notes": null
}
]
}
Optional parameters:
limit (int) default 100,
includedeleted (str - true (default) | false)
sort (str - "created" | "createddesc" | "companyname" | "companynamedesc" | "email" | "emaildesc" |
"forename" | "forenamedesc" | "surname" | "surnamedesc" | "total_orders" | "total_ordersdesc" |
"total_sales" | "total_salesdesc"),
eg. /customers/?limit=10&sort=createddesc&includedeleted=false
Use GET /customers/{customerID} to retrieve a single Customer.
{
"shopkeeper": 12345,
"id": 1234567,
"email": "user@domain.com",
"forename": "FirstName",
"surname": "Surname",
"account_type": 0,
"created": "2017-05-22T16:13:34.315Z",
"lastlogin": "0001-01-01T00:00:00+00:00",
"companyname": null,
"deleted": 0,
"total_order_count": 1,
"total_order_value": 112.99,
"addresses": [
{
"id": 1234567,
"tag": null,
"country_id": 27,
"forename": "FirstName",
"surname": "Surname",
"primary_billing": false,
"primary_delivery": true,
"created": "2017-05-22T16:13:34.393+00:00",
"city": "City",
"address1": "Address Line 1",
"region_id": -1,
"postcode": "12345",
"county": "County",
"telephone": "1234567890",
"mobile": "",
"address2": "Address Line 2",
"companyname": "",
"deleted": false,
"country": "-1",
"region": "-1",
"lat": "",
"lng": "",
"formatted_address": ""
}
],
"orders": null,
"reviews": [],
"messages": [],
"newsletter": [],
"paypalInfo": {
"id": null,
"clientid": null,
"customerid": null,
"surname": null,
"forename": null,
"add1": null,
"add2": null,
"add3": null,
"city": null,
"county": null,
"country": null,
"postcode": null,
"telephone": null,
"orderid": null,
"deliverynotes": null,
"verified": null,
"postcodev2": null
},
"mash": null,
"notes": null
}
Optional parameters: None
Use POST /customers/ to create a Customer.
{
"email" : "user@domain.com",
"forename" : "bob",
"surname" : "jim",
"companyname": "bob&jim"
}
Optional parameters: None
Use PUT /customers/{customerID} to update an existing Customer.
{
"email" : "user1@domain1.com",
"forename" : "Bob",
"surname" : "Jim",
"companyname": "Bob&Jim"
}
Optional parameters: None
Use DELETE /customers/{customerID} to update an existing Customer.
Optional parameters: None
Use GET /customers/{customerID}/loyalty to get a customer's loyalty point balance.
{
"customerId": "1234567",
"loyalty": {
"balance": 250,
"lifetimeEarned": 1500,
"lifetimeRedeemed": 1250,
"lastUpdated": "2025-01-15T10:30:00Z"
}
}
Optional parameters: None
Use GET /customers/{customerID}/loyalty/history to get a customer's loyalty point transaction history.
{
"customerId": "1234567",
"history": [
{
"id": "txn_abc123",
"date": "2025-01-15T10:30:00Z",
"type": "earned",
"points": 50,
"description": "Purchase - Order #12345",
"balance": 250
},
{
"id": "txn_xyz789",
"date": "2025-01-10T14:22:00Z",
"type": "redeemed",
"points": -100,
"description": "Discount applied - Order #12340",
"balance": 200
}
]
}
Optional parameters:
limit (int) - Maximum number of transactions to return
offset (int) - Number of transactions to skip for pagination
Use GET /customers/{email}/optout to read a customer's email-marketing opt-out status. The {email} path segment must be URL-encoded.
Use POST /customers/{email}/optout to set a customer's email-marketing preference. Send the preference in the JSON body. The {email} path segment must be URL-encoded.
Use GET /reviews to retrieve all reviews for your store.
{
"reviews": [
{
"id": "rev_abc123",
"productId": "12345",
"productName": "Example Product",
"customerName": "John D.",
"rating": 5,
"title": "Great product!",
"comment": "Exactly what I was looking for.",
"approved": true,
"reply": null,
"created": "2025-01-15T10:30:00Z"
}
]
}
Optional parameters:
limit (int) - Maximum number of reviews to return
offset (int) - Number of reviews to skip for pagination
Use GET /reviews/pending to retrieve reviews awaiting moderation.
{
"reviews": [
{
"id": "rev_xyz789",
"productId": "67890",
"productName": "New Product",
"customerName": "Jane S.",
"rating": 4,
"title": "Good quality",
"comment": "Happy with my purchase.",
"approved": false,
"reply": null,
"created": "2025-01-20T14:22:00Z"
}
]
}
Optional parameters:
limit (int) - Maximum number of reviews to return
offset (int) - Number of reviews to skip for pagination
Use GET /reviews/product/{productId} to retrieve reviews for a specific product.
{
"productId": "12345",
"reviews": [
{
"id": "rev_abc123",
"customerName": "John D.",
"rating": 5,
"title": "Great product!",
"comment": "Exactly what I was looking for.",
"approved": true,
"reply": "Thank you for your feedback!",
"created": "2025-01-15T10:30:00Z"
}
]
}
Optional parameters:
limit (int) - Maximum number of reviews to return
offset (int) - Number of reviews to skip for pagination
Use GET /reviews/{reviewId} to retrieve a single review by ID.
{
"id": "rev_abc123",
"productId": "12345",
"productName": "Example Product",
"customerName": "John D.",
"rating": 5,
"title": "Great product!",
"comment": "Exactly what I was looking for.",
"approved": true,
"reply": "Thank you for your feedback!",
"created": "2025-01-15T10:30:00Z"
}
Optional parameters: None
Use PUT /reviews/{reviewId} to approve/reject a review or add a reply.
{
"approved": true,
"reply": "Thank you for your feedback!"
}
Request body fields (all optional):
approved (boolean) - Set to true to approve, false to reject
reply (string) - Your reply to the customer's review
Use DELETE /reviews/{reviewId} to permanently delete a review.
Optional parameters: None
Note: brands are identified by their name — there is no separate numeric id. Use the brand name as {id} in GET/PUT/DELETE /brands/{id} (URL-encode names that contain spaces), and POST /brands returns the name as brandId. The name is stored on the label field.
Use GET /brands to retrieve all brands for your store.
{
"brands": [
{
"label": "Acme Corp",
"description": "Quality products since 1950",
"image": "acme-logo.png"
},
{
"label": "TechBrand",
"description": "Innovative technology solutions",
"image": null
}
]
}
Optional parameters: None
Use GET /brands/{brandId} to retrieve a single brand by ID.
{
"id": "brand_123",
"name": "Acme Corp",
"description": "Quality products since 1950",
"image": "https://example.com/acme-logo.png",
"productCount": 25,
"seo": {
"title": "Acme Corp Products",
"description": "Browse our collection of Acme Corp products",
"customUrl": "acme-corp"
}
}
Optional parameters: None
Use POST /brands to create a new brand.
{
"name": "New Brand",
"description": "Brand description here",
"image": "https://example.com/brand-logo.png"
}
Request body fields:
name (string, required) - The brand name
description (string, optional) - Brand description
image (string, optional) - URL to brand logo/image
Use PUT /brands/{brandId} to update an existing brand.
{
"name": "Updated Brand Name",
"description": "Updated description",
"image": "https://example.com/new-logo.png"
}
Request body fields (all optional):
name (string) - The brand name
description (string) - Brand description
image (string) - URL to brand logo/image
Use DELETE /brands/{brandId} to delete a brand.
Optional parameters: None
Note: Gift card endpoints are read-only for security purposes.
Use GET /giftcards to retrieve all gift cards for your store (sorted by balance).
{
"giftCards": [
{
"id": "gc_abc123",
"code": "GIFT-XXXX-XXXX",
"balance": 50.00,
"originalValue": 100.00,
"currency": "GBP",
"status": "active",
"created": "2025-01-01T00:00:00Z",
"expires": "2026-01-01T00:00:00Z"
}
]
}
Optional parameters:
limit (int) - Maximum number of gift cards to return
offset (int) - Number of gift cards to skip for pagination
Use GET /giftcards/{giftCardId} to retrieve a single gift card with its transaction log.
{
"id": "gc_abc123",
"code": "GIFT-XXXX-XXXX",
"balance": 50.00,
"originalValue": 100.00,
"currency": "GBP",
"status": "active",
"created": "2025-01-01T00:00:00Z",
"expires": "2026-01-01T00:00:00Z",
"purchaser": {
"email": "buyer@example.com",
"name": "John Doe"
},
"recipient": {
"email": "recipient@example.com",
"name": "Jane Doe"
},
"transactions": [
{
"id": "txn_001",
"date": "2025-01-15T10:30:00Z",
"type": "redemption",
"amount": -25.00,
"orderId": "12345",
"balance": 75.00
},
{
"id": "txn_002",
"date": "2025-01-20T14:22:00Z",
"type": "redemption",
"amount": -25.00,
"orderId": "12350",
"balance": 50.00
}
]
}
Optional parameters: None
Use POST /giftcards to create, revoke, or adjust a gift card via a ledger event. The JSON body's type field selects the action — e.g. { "type": "CREATE", "amount": 25, "recipientName": "...", "recipientEmail": "...", "expires": "2027-01-01" } to issue a card, or a REVOKE event with the gift id and a reason. The body is forwarded to the internal gift-card service.
Use PUT /giftcards/{giftCardId} to update a gift card's metadata: { "design": "...", "message": "...", "recipientName": "...", "recipientEmail": "..." }.
Use GET /giftcards/{giftCardId}/printable to retrieve the printable gift card (PDF or HTML), returned base64-encoded in a JSON envelope { "filename", "contentType", "sizeBytes", "base64" } — check contentType and decode base64. Documents over ~4.5 MB return 413.
Manage store pages and content (e.g., About Us, Contact, Terms & Conditions).
Use GET /pages to retrieve all pages for your store.
{
"pages": [
{
"id": "page_abc123",
"title": "About Us",
"slug": "about-us",
"published": true,
"created": "2025-01-01T00:00:00Z",
"updated": "2025-01-15T10:30:00Z"
},
{
"id": "page_def456",
"title": "Contact",
"slug": "contact",
"published": true,
"created": "2025-01-01T00:00:00Z",
"updated": "2025-01-10T08:00:00Z"
},
{
"id": "page_ghi789",
"title": "Terms & Conditions",
"slug": "terms-and-conditions",
"published": true,
"created": "2025-01-01T00:00:00Z",
"updated": "2025-01-01T00:00:00Z"
}
]
}
Optional parameters: None
Use GET /pages/{pageId} to retrieve a single page with its full content.
{
"id": "page_abc123",
"title": "About Us",
"slug": "about-us",
"content": "<h2>Our Story</h2><p>We started in 2010...</p>",
"published": true,
"metaTitle": "About Us | My Store",
"metaDescription": "Learn more about our company and mission.",
"created": "2025-01-01T00:00:00Z",
"updated": "2025-01-15T10:30:00Z"
}
Optional parameters: None
Use POST /pages to create a new page.
Request Body:
{
"title": "About Us",
"pageType": "content",
"slug": "about-us",
"published": true,
"metaTitle": "About Us | My Store",
"metaDescription": "Learn more about our store."
}
For an external navigation link, use pageType: "link" with an externalUrl:
{
"title": "Our Blog",
"pageType": "link",
"externalUrl": "https://blog.example.com"
}
Response:
{
"message": "Page created",
"pageId": "page_xyz789"
}
Required fields: title
pageType: "content" (default), "link", or "faq". Only these types can be created via the API — system and managed pages (Home, Basket, Terms, Privacy, etc.) cannot. Any other value returns 400.
externalUrl: required when pageType is "link".
Optional fields: slug, published, metaTitle, metaDescription
Note: page content (HTML body) is managed separately and is not stored by this call.
Use PUT /pages/{pageId} to update an existing page.
Request Body:
{
"title": "Updated FAQ",
"content": "<h2>Updated Frequently Asked Questions</h2>",
"published": true
}
Response:
{
"message": "Page updated",
"pageId": "page_xyz789"
}
Optional fields: title, content, slug, published, metaTitle, metaDescription. Send only the fields you want to change — omitted fields are preserved.
content is screened by content moderation. If it is rejected (e.g. malicious links or banned content), the API returns 422 with a reason; any other fields in the same request are still applied.
Use DELETE /pages/{pageId} to delete a page.
Only content, external-link, Instagram and FAQ pages can be deleted via the API. System and managed pages (Home, Basket, Terms, Privacy, Contact, order pages, etc.) cannot be deleted and return 403.
Response:
{
"message": "Page deleted"
}
Use GET /analytics/summary to get order statistics summary including total orders, total value, average order value, and daily breakdown.
Query Parameters (all optional):
period - Time period: 7days, 30days, 90days, year, custom (default: 7days)from - Start date for custom period (YYYY-MM-DD)to - End date for custom period (YYYY-MM-DD)Response:
{
"totalOrders": 125,
"totalValue": 12500.00,
"averageOrderValue": 100.00,
"currency": "GBP",
"period": "30days",
"dailyBreakdown": [
{ "date": "2024-01-15", "orders": 5, "value": 500.00 },
{ "date": "2024-01-16", "orders": 8, "value": 750.00 }
]
}
Use GET /analytics/product-summary to get aggregated product statistics including totals, inventory status, pricing, performance metrics, and alerts. Designed for AI agent consumption and dashboards.
Query Parameters (all optional):
period - Time period for newly added calculation: 7days, 30days, 90days (default: 30days)includeAlertDetails - Include up to 25 product IDs per alert type: true/false (default: false)currency - ISO 4217 currency code for pricing (default: GBP)lowScoreThreshold - Score below this triggers low_score alert (default: 50)Response:
{
"storeId": "12345",
"generatedAt": "2024-01-15T10:30:00Z",
"totals": {
"all": 500,
"published": 450,
"unpublished": 50,
"physical": 400,
"digital": 100
},
"inventory": {
"inStock": 380,
"lowStock": 45,
"outOfStock": 25
},
"pricing": {
"lowest": 1.99,
"highest": 299.99,
"average": 45.50,
"currency": "GBP"
},
"performance": {
"topSellers": 25,
"zeroSales": 120,
"newlyAdded": 15
},
"alerts": {
"total": 70,
"byType": {
"out_of_stock": 25,
"low_stock": 45
},
"bySeverity": {
"high": 25,
"medium": 45
}
},
"categories": {
"total": 12,
"withProducts": 10
},
"metadata": {
"cached": false,
"processingMs": 125
}
}
Use GET /analytics/payment-methods for order count and value broken down by payment method. Query params (optional): period (7days, 30days, 90days, year, custom), from, to (YYYY-MM-DD). Returns the internal analytics payload verbatim.
Use GET /analytics/best-periods to find the best-performing sales periods (days/hours). Query params (optional): period, from, to.
Use GET /analytics/aov for average order value with median and range. Query params (optional): period, from, to.
Use GET /analytics/recent for recent order activity. Query param (optional): limit.
Use GET /analytics/top-sellers for best-selling products by units and revenue. Query params (optional): period, limit, currency (ISO 4217, default GBP).
Use GET /analytics/category-breakdown for sales split by product category. Query params (optional): period, currency.
Use GET /traffic/daily for daily visitor hits. Query param (optional): days (default 30, max 365).
Use GET /traffic/hourly for hourly visitor hits. Query param (optional): date (YYYY-MM-DD).
Use GET /store to retrieve a curated set of your store's details and configuration.
For privacy and security this returns a simplified store object. It deliberately excludes sensitive data (account password, payment-gateway credentials / checkouts), personal data (IP, device, date of birth, login email) and internal onboarding/marketing fields.
Response:
{
"store": {
"id": "12345",
"name": "My Store",
"tagLine": "Welcome to my store",
"email": "contact@mystore.com",
"currency": "GBP",
"country": "GB",
"state": "Lancashire",
"created": "2023-11-16T13:21:22Z",
"thumbnailUrl": "https://.../thumb.png",
"status": 0,
"contact": { },
"seo": { },
"settings": { },
"vat": { },
"tax": { },
"design": { },
"brandkit": { },
"social": { },
"loyalty": { },
"giftCards": { },
"Google": { },
"Facebook": { }
}
}
Returned fields: id, name, tagLine, email, currency, country, state, created, thumbnailUrl, status, contact, seo, settings, vat, tax, ageVerify, invoiceSettings, languages, design, brandkit, social, notifyBar, reviewInvites, giftCards, loyalty, Google, Facebook.
Use GET /store/settings to retrieve your store's configuration settings including SEO, VAT, design, and feature settings.
Response:
{
"settings": {
"seo": {
"metaTitle": "My Store - Best Products Online",
"metaDescription": "Shop the best products..."
},
"vat": {
"enabled": true,
"rate": 20,
"displayIncVat": true
},
"design": {
"theme": "modern",
"primaryColor": "#3498db"
},
"brandKit": {
"primaryColor": "#3498db",
"secondaryColor": "#2ecc71",
"fontFamily": "Roboto"
}
}
}
Use GET /store/health to retrieve your store's health score and recommendations for improvements.
Response:
{
"health": {
"score": 85,
"maxScore": 100,
"grade": "A",
"recommendations": [
{
"category": "SEO",
"issue": "Missing meta descriptions on 5 products",
"impact": "medium"
},
{
"category": "Images",
"issue": "3 products have no images",
"impact": "high"
}
]
}
}
Use GET /store/usage to retrieve your store's resource usage statistics.
Response:
{
"usage": {
"products": {
"used": 150,
"limit": 500
},
"images": {
"used": 450,
"limit": 1000
},
"storage": {
"usedMB": 256,
"limitMB": 1024
}
}
}
Use GET /store/slideshow to retrieve your store's homepage slideshow configuration.
Response:
{
"slideshow": {
"enabled": true,
"autoPlay": true,
"interval": 5000,
"slides": [
{
"id": "1",
"imageUrl": "https://...",
"linkUrl": "/category/sale",
"title": "Summer Sale",
"order": 1
},
{
"id": "2",
"imageUrl": "https://...",
"linkUrl": "/category/new",
"title": "New Arrivals",
"order": 2
}
]
}
}
Use GET /store/milestones to retrieve your store's achievements and milestones.
Response:
{
"milestones": [
{
"id": "first_sale",
"name": "First Sale",
"achieved": true,
"achievedAt": "2024-01-15T10:30:00Z"
},
{
"id": "100_orders",
"name": "100 Orders",
"achieved": true,
"achievedAt": "2024-03-20T14:00:00Z"
},
{
"id": "1000_orders",
"name": "1000 Orders",
"achieved": false,
"progress": 45
}
]
}
Use GET /store/discounts to retrieve your store's automatic discount rules.
Response:
{
"discounts": [
{
"id": "1",
"name": "10% off orders over £50",
"type": "percentage",
"value": 10,
"minOrderValue": 50,
"enabled": true
},
{
"id": "2",
"name": "Free shipping over £30",
"type": "free_shipping",
"minOrderValue": 30,
"enabled": true
}
]
}
Webhooks notify your server when events happen in your store. When an event fires, we send an HTTP POST with a JSON body to the URL you registered.
Event types:
NewOrder - an order was placed
CancelOrder - an order was cancelled or reversed
OrderDelete - an order was deleted
ProductCreate - a product was created
ProductChange - a product was changed
ProductDelete - a product was deleted
Delivery details worth knowing:
• The order payload is a summary (order id, order number, totals, customer
name/email, line items). Use the id from the payload to fetch the full order via
GET /orders/{orderID} (delivery address, shopper instructions, etc.) and the
customer via GET /customers/{customerID}.
• Deliveries are sent without authentication headers. Your receiving endpoint
must accept unauthenticated POSTs — the long random webhook URL is the shared secret. If your
receiver requires an inbound API key (for example make.com's "API Key authentication" webhook
setting), our deliveries will be rejected and will show as failed in your delivery results.
• A delivery is considered successful on an HTTP 200 response. Failed deliveries are retried
up to 10 times before being dropped.
• Every registered webhook matching the event type receives the event — if you register
two NewOrder webhooks, both fire for every order. Delete registrations you no longer use.
Use GET /webhook to list your registered webhooks.
{
"webhooks": [
{
"webhookId": "aB3xY9",
"type": "NewOrder",
"url": "https://example.com/hooks/orders",
"createdAt": "2026-07-16T12:00:00.000Z"
}
]
}
Use POST /webhook to register a webhook. Body:
{
"type": "NewOrder",
"url": "https://example.com/hooks/orders"
}
Response:
{
"message": "Webhook created",
"webhookId": "aB3xY9",
"type": "NewOrder",
"url": "https://example.com/hooks/orders",
"createdAt": "2026-07-16T12:00:00.000Z"
}
Use DELETE /webhook/{webhookId} to remove a registration. Deleting an unknown id still returns 200.
Use GET /webhook/results to see recent delivery attempts (newest first). Optional parameter: limit (default 10, max 100). responseCode is the HTTP status returned by your endpoint; success is true only for a 200 (OK) response.
{
"results": [
{
"datetime": "2026-07-16T12:59:44.254Z",
"type": "NewOrder",
"url": "https://example.com/hooks/orders",
"responseCode": "OK",
"success": true,
"payload": "{ ...the JSON body that was sent... }"
}
]
}
PHP sample to get categories from the API, loop through them, and display them in paragraph tags;
<?php
$api_key = "YOUR_API_KEY";
$url = "https://api.freewebstore.com/category"
//Init curl
$ch = curl_init();
//Set the URL to call
curl_setopt($ch, CURLOPT_URL, $url);
//Set the API key as a header
curl_setopt($ch, CURLOPT_HTTPHEADER, array(
"x-api-key:$api_key"
));
//Make sure the result is assigned to the variable as a string
curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1);
//Make the call
$output = curl_exec($ch);
if (curl_error($ch)) {
echo curl_error($ch);
} else {
//Parse the JSON result
$result = json_decode($output);
echo "Store Product Categories
";
foreach ($result->categories as $category) {
echo $category->{'id'}; //category id
echo " -> ";
echo $category->{'name'}; //category name
echo "
";
}
}
//Close the connection
curl_close($ch);
PHP sample to create a new product with the minimum data required;
<?php
$api_key = "YOUR_API_KEY";
$url = "https://api.freewebstore.com/product";
$data = json_encode(
array(
'core' => array(
'name' => "My Product API Test",
'sku' => "API_TEST",
'stock' => "250",
'image' => array(
'filename' => "my_product_image.png",
),
'pricing' => array(
'baseprice' => "9.00",
)
)
)
);
//Init curl
$ch = curl_init();
//Set the URL to call
curl_setopt($ch, CURLOPT_URL, $url);
//Set the POST data
curl_setopt($ch, CURLOPT_POSTFIELDS, $data);
//Set the API key as a header
curl_setopt($ch, CURLOPT_HTTPHEADER, array(
"x-api-key:$api_key"
));
//Make sure the result is assigned to the variable as a string
curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1);
//Make the call
$output = curl_exec($ch);
//Parse the JSON result
$result = json_decode($output);
print_r($result);
//Close the connection
curl_close($ch);
PHP sample to update an existing product;
<?php
$api_key = "YOUR_API_KEY";
$url = "https://api.freewebstore.com/product/11111111";
$data = json_encode(
array(
'core' => array(
'stock' => 113,
'image' => array(
'filename' => "myproductimage2.png",
),
'pricing' => array(
'baseprice' => "13.00",
)
)
)
);
//Init curl
$ch = curl_init();
//Set the URL to call
curl_setopt($ch, CURLOPT_URL, $url);
//Set as a PUT request
curl_setopt($ch, CURLOPT_CUSTOMREQUEST, "PUT");
//Set the POST data
curl_setopt($ch, CURLOPT_POSTFIELDS, $data);
//Set the API key as a header
curl_setopt($ch, CURLOPT_HTTPHEADER, array(
"x-api-key:$api_key"
));
//Make sure the result is assigned to the variable as a string
curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1);
//Make the call
$output = curl_exec($ch);
//Parse the JSON result
$result = json_decode($output);
print_r($result);
//Close the connection
curl_close($ch);
PHP sample to delete an existing customer record
<?php
$api_key = "YOUR_API_KEY";
$url = "https://api.freewebstore.com/customers/1111111";
//Init curl
$ch = curl_init();
//Set the URL to call
curl_setopt($ch, CURLOPT_URL, $url);
//Set as a DELETE request
curl_setopt($ch, CURLOPT_CUSTOMREQUEST, "DELETE");
//Set the API key as a header
curl_setopt($ch, CURLOPT_HTTPHEADER, array(
"x-api-key:$api_key"
));
//Make sure the result is assigned to the variable as a string
curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1);
//Make the call
$output = curl_exec($ch);
//Parse the JSON result
$result = json_decode($output);
print_r($result);
//Close the connection
curl_close($ch);
# Get a product
curl https://api.freewebstore.com/product/123456 \
-H "x-api-key: YOUR_API_KEY"
# Partial update - change ONLY the price (other fields untouched)
curl -X PUT https://api.freewebstore.com/product/123456 \
-H "x-api-key: YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{ "core": { "price": 24.99 } }'
# Create a category
curl -X POST https://api.freewebstore.com/category \
-H "x-api-key: YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{ "name": "Summer Collection" }'
# Delete a product
curl -X DELETE https://api.freewebstore.com/product/123456 \
-H "x-api-key: YOUR_API_KEY"const API_KEY = "YOUR_API_KEY";
const BASE = "https://api.freewebstore.com";
async function api(method, path, body) {
const res = await fetch(BASE + path, {
method,
headers: {
"x-api-key": API_KEY,
...(body ? { "Content-Type": "application/json" } : {})
},
body: body ? JSON.stringify(body) : undefined
});
if (!res.ok) throw new Error(res.status + ": " + (await res.text()));
return res.json();
}
// List orders
const orders = await api("GET", "/orders");
// Partial update - change only the price
await api("PUT", "/product/123456", { core: { price: 24.99 } });import requests
API_KEY = "YOUR_API_KEY"
BASE = "https://api.freewebstore.com"
HEADERS = {"x-api-key": API_KEY, "Content-Type": "application/json"}
# Get a product
product = requests.get(f"{BASE}/product/123456", headers=HEADERS).json()
# Partial update - change only the stock of a simple product
r = requests.put(
f"{BASE}/product/123456",
headers=HEADERS,
json={"core": {"stock": 100}},
)
r.raise_for_status()
print(r.json())The correct way to change one variant without disturbing the others: read the product, edit the variant in place, and send the whole variants array back with every key/uvid preserved. Omit everything you are not changing.
import requests
API_KEY = "YOUR_API_KEY"
BASE = "https://api.freewebstore.com"
HEADERS = {"x-api-key": API_KEY, "Content-Type": "application/json"}
# 1) Read the product
product = requests.get(f"{BASE}/product/123456", headers=HEADERS).json()
variants = product.get("variants", [])
# 2) Change ONE variant's stock, leaving every key/uvid intact
for v in variants:
if v.get("sku") == "RED-LARGE":
v["stock"] = 42
# 3) Send the WHOLE variants array back (replace-on-send).
# We omit core, options, etc. - they are left untouched.
r = requests.put(f"{BASE}/product/123456", headers=HEADERS, json={"variants": variants})
r.raise_for_status()| URI | Method | Resource | Operation |
|---|---|---|---|
| /category | GET | Category | Retrieves list of categories |
| /category/{id} | GET | Category | Retrieves a single category by ID |
| /category | POST | Category | Creates a new category |
| /category/{id} | PUT | Category | Updates an existing category |
| /category/{id} | DELETE | Category | Deletes a category |
| /product | GET | Product | Retrieves list of products. Optional parameters: per_page, sort, sort_order, start, categoryId |
| /product/{id} | GET | Product | Retrieves a single product with full details including variants |
| /product | POST | Product | Creates a new product |
| /product/{id} | PUT | Product | Updates an existing product (including stock) |
| /product/{id} | DELETE | Product | Deletes a product |
| /product/search | GET | Product | Searches products using CloudSearch. Required: q. Optional: limit, start |
| /product/low-stock | GET | Product | Retrieves products sorted by stock level (lowest first) |
| /product/{id}/stock | GET | Product | Retrieves stock audit trail for a product |
| /product/search | POST | Product | Advanced product search with filters |
| /product/featured | GET | Product | Retrieves featured products. Optional: limit, start |
| /product/offers | GET | Product | Retrieves products on sale. Optional: limit, start |
| /product/new | GET | Product | Retrieves recently added products. Optional: limit, start |
| /product/{id}/stock/all | GET | Product | Retrieves full stock history including all variants |
| /product/{id}/copy | POST | Product | Creates a duplicate of an existing product |
| /orders | GET | Orders | Retrieves list of orders. Optional parameters: limit, status, sort, tags, startdate, enddate, offset, fields |
| /orders/{id} | GET | Order | Retrieves order details for a single order |
| /orders/{id}/status | PUT | Order | Updates the status of an order |
| /orders/{id}/tracking | POST | Order | Adds tracking information to an order |
| /orders/{id}/dispatched | PUT | Order | Marks an order as dispatched |
| /orders/{id}/notes | POST | Order | Adds a note to an order |
| /orders/counts | GET | Order | Retrieves order counts grouped by status |
| /orders/{id}/read | PUT | Order | Marks an order as read |
| /orders/abandoned | GET | Order | Retrieves abandoned checkout orders. Optional: limit, offset, startdate, enddate |
| /customers | GET | Customers | Retrieves list of customers. Optional parameters: limit, sort, includedeleted |
| /customers/{id} | GET | Customer | Retrieves a single customer with full details |
| /customers | POST | Customer | Creates a new customer |
| /customers/{id} | PUT | Customer | Updates an existing customer |
| /customers/{id} | DELETE | Customer | Deletes a customer |
| /customers/{id}/loyalty | GET | Customer | Retrieves customer loyalty point balance |
| /customers/{id}/loyalty/history | GET | Customer | Retrieves loyalty point transaction history. Optional: limit, offset |
| /giftcards | GET | Gift Card | Retrieves list of gift cards. Optional: limit, offset |
| /giftcards/{id} | GET | Gift Card | Retrieves gift card details with transaction log |
| /reviews | GET | Review | Retrieves list of all reviews. Optional: limit, offset |
| /reviews/pending | GET | Review | Retrieves reviews awaiting moderation. Optional: limit, offset |
| /reviews/product/{id} | GET | Review | Retrieves reviews for a specific product. Optional: limit, offset |
| /reviews/{id} | GET | Review | Retrieves a single review by ID |
| /reviews/{id} | PUT | Review | Updates a review (approve/reject, add reply) |
| /reviews/{id} | DELETE | Review | Deletes a review |
| /brands | GET | Brand | Retrieves list of all brands |
| /brands/{id} | GET | Brand | Retrieves a single brand by ID |
| /brands | POST | Brand | Creates a new brand |
| /brands/{id} | PUT | Brand | Updates an existing brand |
| /brands/{id} | DELETE | Brand | Deletes a brand |
| /pages | GET | Page | Retrieves list of all pages |
| /pages/{id} | GET | Page | Retrieves a single page with content |
| /pages | POST | Page | Creates a new page |
| /pages/{id} | PUT | Page | Updates an existing page |
| /pages/{id} | DELETE | Page | Deletes a page |
| /check_key | GET | API Key | Validates API key and returns associated storeId |
| /stats | GET | Statistics | Retrieves API usage statistics |